Details Condition: New Format: Paperback ISBN: 9789361562549 Publisher: Rupa Publications Age Range: Adult / Young Adult (16+) Overview First published in 1936, How To Win Friends and Influence People remains one of the best-selling self-help books of all time. Dale Carnegie's practical, down-to-earth principles teach readers how to handle people, win them over honestly, and become more persuasive, likeable communicators. This new Rupa Publications paperback brings Carnegie's timeless wisdom to a fresh generation of readers looking to strengthen relationships, boost confidence, and get ahead at work and in life. About the Book Dale Carnegie wrote How To Win Friends and Influence People after years of running courses in public speaking and human relations for businessmen across America. Rather than offering abstract theory, the book is built around simple, actionable principles illustrated with real anecdotes from historical figures, business leaders, and everyday people. Carnegie shows readers how to make a genuinely good first impression, how to become a more interesting conversationalist, and how to win people to their way of thinking without arguing or causing resentment. The book is organised into clear sections covering fundamental techniques in handling people, six ways to make people like you, how to win others over to your way of thinking, and how to change people's attitudes without giving offence. Each chapter distils Carnegie's ideas into memorable, easy-to-apply rules, making the book equally useful for students, job seekers, managers, salespeople, and anyone who simply wants to get along better with family, friends, and colleagues. Despite being nearly ninety years old, the advice remains strikingly relevant to modern life, workplaces, and even social media interactions, which is why it continues to be recommended by educators, business leaders, and personal development coaches around the world. Time-tested principles for building genuine rapport and trust with others Practical techniques to reduce conflict and handle difficult conversations calmly Confidence-building advice for public speaking, networking, and leadership Simple, memorable rules that are easy to apply immediately in daily life A perfect gift for graduates, professionals, and anyone starting a new job About the Author Dale Carnegie (1888–1955) was an American writer, lecturer, and pioneer of the self-improvement and public speaking movement. He developed courses in effective speaking and interpersonal skills that were later adopted by corporations worldwide. Alongside How To Win Friends and Influence People, Carnegie authored several other influential titles, including How to Stop Worrying and Start Living. His teachings laid the foundation for modern personal development literature, and Dale Carnegie Training continues to operate globally today, decades after his death. Why You'll Love This Book Clear, practical, and endlessly quotable, this classic paperback distils decades of wisdom on communication and human relationships into rules you can start using today—perfect for self-improvement, career growth, or simply becoming a better listener and friend. Please Note: Cover design may vary slightly from the image shown; this is the UK edition matching the ISBN listed above.