COLOUR-DEPOSITING FORMULA FOR COPPER AND RED TONES: Blended with a gentle colourant, this shampoo refreshes copper and red-toned hair, natural or dyed, keeping colour vibrant between salon visits, especially through the drier months when tone fades faster. REVIVES FADING COPPER AND RED SHADES: Regular use counters the dulling effects of hard water, sun and everyday washing, restoring that just-coloured salon look. Customers with naturally red hair tell us it makes their colour noticeably brighter too. STRENGTHENS HAIR FROM ROOT TO TIP: Formulated by hair care experts with an alcohol-free base, the colourants in this shampoo support your hair's natural strength while depositing colour, so you get tone refreshment without stripping or drying out your hair. BUILDS WITH EVERY WASH FOR A DEEPER TONE: Consistent use intensifies your copper or red colour over time, correcting brassy or faded patches for a rich, salon finish result. For fullest colour coverage, leave the lather on for a few minutes before rinsing. EASY TO ADD TO YOUR SHOWER ROUTINE: No mixing, gloves or extra steps, just use it in place of your regular shampoo. Massage through wet hair, leave for a few minutes for the best colour result, then rinse for softer, shinier, more vibrant hair.