Product Details This is a Beyond Beauty product which means it has been sourced, tried and tested and finally declared one of the most new and innovative heroes out there. Treat yourself to unbelievable hydration, kissable shine and pillowy-soft plumpness with Iconic London’s Melting Touch Lip Balm. Supercharged with pout-perfecting ingredients like Acai Oil, Vitamin E and vegan collagen, the clever formula not only douses your lips in a wash of shiny, sheer colour but nourishes your lips with a layer of gorgeous moisture. ; It instantly melts into your pout, dispensing a sheer wash of balmy colour together with ultra-soft nourishment and an addictively indulgent satiny texture. Easy-to-wear and a dream to apply, meet your go-to beauty balm that’s ready to leave your lips practically perfect. ; This beautiful balm is powered with rich, lip-loving ingredients to nourish your pout – instantly on application and with continued benefits throughout the day. The sheer wash of colour gives the illusion of an instantly plumped pout and sheen of a non-sticky gloss. The effect? A perfectly pretty pout that’s seriously smooch-worthy. ; Shades available: ; Undone: The sheerest pinky nude Strapless: Your go-to nude with pink undertones Love Language: A peachy-toned nude perfect for every day In The Nude: A deeper brown-toned nude for amping up your pout Sitting Pretty: A deep nude with pretty rose undertones How To Use Twist the base of your Melting Touch Lip Balm to dispense a small amount of product before gliding the balm onto your lips for an even wash of pout-enhancing colour, nourishment and shine. For added plumpness, apply a dot of balm to the centre of your pout only, to create a barely-there illusion of fullness.