Product details PERMANENT HIGH LIFT TINT, LIGHTENS HAIR WITH LESS DAMAGE AND SCALP IRRITATION. Lightens hair by removing natural colour pigments to achieve a golden blonde. What's included: Plastic gloves, colourant, developing lotion & Reincarnation Mask. One kit is suitable for very short, cropped hair and roots up to 2.5cm long. For short hair or roots over 2.5cm long, you'll need two kits. For shoulder length hair, you'll need three kits. For long hair that's below your shoulders, you'll need three-four kits. We do not advise lightening hair longer than chest length at home. if your hair is very thick or it's the first time you're lightening, we recommend adding an extra kit. Suitable for Unbleached hair, medium brown to light brown hair, root regrowth How to use No Bleach Bleach is Step 1 in the dyeing process. Use on hair that's never been lightened to lift it to a very pale yellow. What you'll need: - No Bleach Bleach kit - Eco-conut bowl & tint brush - Crocodile Clips - An old t-shirt How to prepare: - Read the instructions provided with the product. - Always do a Strand Test. How-to guides: follow the bleach, tone and colour guides. Next steps: - Step 2. Always follow No Bleach Bleach with a toner to remove yellow and create an even base. Aftercare: Unlike bleached hair, colour will continue to lighten subtly over time. Your roots will need to be lightened every 6-8 weeks depending on the speed of growth. Once roots have grown 2.5cm, repeat the lightening step on your roots then apply toner all over to refresh your colour. Hazards and Cautions For external use only. Keep out of reach of children. Avoid contact with eyes. If product gets into eyes, rinse with water immediately. Wear suitable gloves. Colour may stain skin, clothes or furniture. Store away from sources of light and heat. Avoid contact with clothing or towels as this product will stain. Should the product come into contact with clothing or towels wash immediately. CAUTION: This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. Conduct an allergy test 48 hours before each use of this product. Using a cotton swab, apply a thin layer of product to a 1cm2 area inside the elbow. Do not cover or disturb for 45 minutes. Avoid contact with clothes. Rinse off with lukewarm water after 45 minutes. If any reaction occurs during the processing time or following 48 hours, do not use this product. Do not use the product to dye eyelashes or eyebrows; to do so may cause blindness." Ingredients COLOURANT ingredients: Aqua (Water), Cetyl Alcohol, Propylene Glycol, Cetearyl Alcohol, Ammonia, Cocamide MEA, Ceteth-2, Ascorbic Acid, Dimethicone, EDTA, Sodium Hydrosulfite, Sodium Metabisulfite. Contains ammonia DEVELOPING LOTION (40 vol/12%) ingredients: Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Oxyquinoline Sulfate, Pentasodium Pentetate, Phosphoric Acid, Etidronic Acid, Tetrasodium EDTA. REINCARNATION MASK ingredients: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, lsopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG. Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/lron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool. | Bleach London No Bleach Bleach Kit - Also popular across major retailers: Amazon.co.uk, Boots UK, Boots.com, LOOKFANTASTIC, Superdrug.com, Argos, eBay, John Lewis, Debenhams, eBay.co.uk, Holland & Barrett, Justmylook, Very, Sephora UK, ASOS, Cult Beauty, The Perfume Shop, Marks & Spencer - UK