Discover the secret to vibrant, brass-free blonde hair with Color Wow's Purple Toning and Styling Foam. Specifically designed for blonde, white, grey, and fair-haired individuals, this lightweight mousse actively neutralizes yellow and brassy tones, resulting in luminous, healthy-looking locks. Infused with advanced plasticisers and natural ingredients such as rosin and lavender, this pale violet-tinted foam not only prolongs the vibrancy of your color but also enhances hair's manageability, making styling a breeze. Alcohol-free and enriched with benefits including boosted volume and bounce, renewed elasticity, and non-sticky, flexible hold, this styling foam is your go-to solution for beautiful, toned blonde hair without the hassle of purple shampoo. Suitable for natural and color-treated blondes, as well as anyone with highlights or fair shades prone to yellowing or brassiness. Free from parabens, sulfates, cruelty, and is vegan-friendly.