Professional Finish and Flawless Shine: Elegant straight styles now take less time and last longer; Panasonic HS99's distinct Nanoe technology hydrates your hair, improves visible shine and reduces static as you style for a smooth, sleek finish Moisture-rich Nanoe give hair a smooth, shiny, silky finish: Nanoe atomised water particles containing about 1,000 times more water than regular ions, are generated from air holes on the sides of the plates; even when styling at a high temperature, Nanoe prevent moisture loss and heat damage, tightening the cuticle and moisturising hair, leaving it sleek, straight and lustrous Better straightening performance: Thanks to enhanced heat-control technology, heat is distributed uniformly over the plates and the correct temperature is maintained; the result is powerfully straightened hair that lasts approximately 20 Percent longer*; *versus previous model Effortless straightening: The enhanced smooth ceramic plates enables smooth sliding through your hair, with no tugging; the five temperature settings (150-230) ideally matches the condition of your hair and your styling needs; the straightener also only takes 30 seconds to heat up (to reach 100 degree Celsius) Ergonomic design: A distinct grip shape which comfortably fits in your hand; easy-to-fit oval shape, slanted cut for smooth rotation, thumb holder for easy holding, slim head easily reaches roots