Yves Saint Laurent Beauté presents Rouge Pur Couture The Slim, the first lipstick collection designed by Tom Pecheux, YSL's Global Beauty Director. Traditional yet rebellious, couture yet casual. Inspired by the softness and dense color of leather, Rouge Pur Couture The Slim saturates lips with rich, comfortable, matte color. The creamy, high-pigment formula of this next-generation lipstick provides intense color and incredibly long-lasting coverage. A luxurious texture that offers unparalleled comfort all day long. Rouge Pur Couture The Slim is reinventing matte lipstick with ultra-slim, squared-off design for neat, precise application. Trendy yet traditional, its couture black and gold metallic case can't help but draw attention. A word from the designer "The combination of Rouge Pur Couture The Slim's dense, powdered texture and its intense shades requires precise definition, which is very difficult to achieve with a round stick. Professional makeup artists have a little secret: They draw a square shape around the Cupid's bow before applying color. I've simplified the process by developing a square stick so that women can draw a clean line for themselves. To add volume to the lips, I start at the center of the upper lip, using the corners of the stick to define the Cupid's bow. Next, I apply the color, moving outward from the center with the sides of the stick, in order to line the upper and lower lip contour with precision. That way, the natural curve of the lips can be emphasized and the desired "push up" effect can be achieved." - Tom Pecheux