Ready for your best blonde moment yet? Get ready for salon quality gloss whenever you want it. The creamy purple shampoo formula instantly neutralizes undesired yellow undertones for blonde hair. The result? Hair is cleansed & nourished. Look after your blonde locks with this brand new salon quality formula from L'Oréal Professionnel. Lock in day 1 vibrant colour for up to 100 days* with Vitamino Color Spectrum Professional Purple Tinted Shampoo by L'Oreal Professionnel. Formulated with Ferulic Acid + Citric Acid, the system locks dyes in the hair fibre to protect all 5 of the colour dimensions. Proven Results on the 5 dimensions** for ultimate coloured hair protection: - Shine: High Glass shine - Saturation: Rich, vibrant colours - Contrast: Optimal perception between multiple shades - Tone: Helps neutralise unwanted reflects - Brightness: Level of brightness and darkness are well preserved *Instrumental test after 49 washes using the full Vitamino Color Spectrum routine **Instrumental test after continued use of the full Vitamino Color Spectrum routine Ingredients AQUA / WATER / EAU • SODIUM LAURETH SULFATE • SODIUM CHLORIDE • COCAMIDOPROPYL BETAINE • DIMETHICONE • PARFUM / FRAGRANCE • CITRIC ACID • HEXYLENE GLYCOL • SODIUM BENZOATE • SODIUM HYDROXIDE • AMODIMETHICONE • CARBOMER • CI 60730 / ACID VIOLET 43 • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • TRIDECETH-10 • GLYCERIN • SALICYLIC ACID • GLYCOL DISTEARATE • MICA • PEG-100 STEARATE • CI 45100 / ACID RED 52 • BENZYL SALICYLATE • STEARETH-6 • COCO-BETAINE • TRIDECETH-3 • CI 77891 / TITANIUM DIOXIDE • BENZYL ALCOHOL • PHENOXYETHANOL • HEXYL CINNAMAL • LINALOOL • ALPHA-ISOMETHYL IONONE • ANISE ALCOHOL • LIMONENE • FUMARIC ACID • ACETIC ACID (F.I.L. N70018338/1)