Advanced Repair for Damaged Hair: This salon-powered shampoo is designed to restore weak, brittle, and over-processed hair, helping to strengthen, smooth, and deeply hydrate while cleansing without stripping away moisture Stronger, Smoother Hair in Every Wash: Powered by Repair Active Technology, this formula targets and helps repair signs of damage, strengthens weakened hair, smooths cuticles, and boosts resilience - for healthier, shinier strands Salon-Quality Repair, No Compromise: This professional-strength formula delivers deep conditioning and moisture to help revive dry, damaged hair - leaving it softer, stronger, and smoother with every wash for visibly healthier-looking results Good for Over-Processed, Fragile Hair: Whether bleached, coloured, or heat-damaged, this lightweight yet deeply reparative formula works to strengthen strands, reduce breakage, and improve manageability, without weighing hair down Maximise Repair with the Complete Routine: For ultimate damage recovery, follow with Bed Head Resurrection Conditioner to lock in moisture, boost shine, and keep hair smooth, strong, and healthy-looking from root to tip