Why You’ll Love DKNY 24/7:. It smells fresh, clean, and pretty.. It will make you feel joyful and feminine.. It's a modern take on a rose perfume.. Unique, hourglass-shaped chrome bottle.. What DKNY Say:. Step into the pulsating rhythm of New York with DKNY 24/7 Eau de Parfum, a Textural Floral Woody fragrance as dynamic as the city itself.. Experience the energetic rush of Times Square with a burst of pink pepper, then embrace a diverse tapestry of a blooming rose heart. Finally, the lingering embrace of cedarwood and musk embodies the city's enduring sophistication and strength. DKNY 24/7 is a tribute to those who live life with no limits always ready, always moving, and always on.. Fragrance family is Floral Woody.. Top notes are Pink Pepper, Rhubarb.. Heart notes are Rose, Jasmine Sambac, Tuberose, Quince.. Base notes are Cedarwood, Ambrox, Sandalwood, Musk.. Why It’s Escentual:. We’ve been eagerly awaiting a new female fragrance range from DKNY, and 24/7 was worth the wait! It brings something unique to the brand’s collection and stands out in a sea of new perfumes with its chrome bottle and mouth-watering juice created by Master Perfumer Frank Voekl, who says, “It’s a well-balanced juice, full of energy…”. 24/7 is a bright, fruity-floral-woody aroma that's perfect for every day and will be a fail-safe choice for fans of DKNY, and those who want a floral fragrance with an intriguing twist.. The Best Way To Use It:. Target areas where the blood vessels are closest to the skin, allowing the fragrance to emanate. Common pulse points include the wrists, neck, behind the ears, and inner elbows.. Resist the urge to rub your wrists together after applying perfume. This can break down the fragrance molecules and alter the scent.. Hold the perfume bottle about 6–8 inches away from your skin when spraying. This ensures a more even distribution of the fragrance.. Keep your perfume in a cool, dark place, away from direct sunlight and temperature fluctuations. This helps maintain the integrity of the fragrance.. If your perfume fades throughout the day, consider reapplying to pulse points or areas where your skin is warm.